by Philip Mckenzie | Jul 7, 2017 | Articles
Home JAY-Z has returned after a hiatus of almost 3 years with his new project 4:44. The project (is it fair to call anything an album nowadays?) was released with JAY-Z’s streaming service TIDAL and in partnership with Sprint. No conversation about JAY-Z is ever...
by Philip Mckenzie | Mar 6, 2017 | Articles
Home The past couple of weeks have not been kind to ride sharing company Uber. The news has been dominated with their most recent scandals. First, a scathing blog post by engineer Susan J. Fowler who recounts in detail her year spent at the company. She allows us...
by Philip Mckenzie | Feb 14, 2017 | Articles
Home Alfred Korzybski, was a scholar in the field of general semantics. Although his work is extensive in the field and he is oft quoted I want to draw attention to his thoughts about map and territory. Korzybski says: A map is not the territory it represents, but, if...
by Philip Mckenzie | Oct 12, 2016 | Articles
Home Many brands still try to avoid controversy at all costs. PR is still all too often about “damage control”. Brands still fall victim to the idea they can remain “above the fray” and avoid controversy. Making a stand or aligning oneself with the social issues is...
by Philip Mckenzie | Sep 23, 2016 | Articles
Home Despite the title HBO would hardly seem in need of saving. It is coming off a recent Emmy’s performance where perennial powerhouse Game of Thrones snagged the most awards ever for a series. It is consistently the most highly nominated network and one can argue...