JAY-Z, 4:44 and The Promise of Imagination

by Jul 7, 2017Articles

JAY-Z has returned after a hiatus of almost 3 years with his new project 4:44. The project (is it fair to call anything an album nowadays?) was released with JAY-Z’s streaming service TIDAL and in partnership with Sprint. No conversation about JAY-Z is ever complete without mentioning his various business enterprises as they are as part of the story as the music itself. As the rapper famously said on Kanye West’s “Diamonds in Sierre Leone remix” “I’m not a businessman I’m a Business man…” and much of how we think about the artist is tied to this narrative. Add to this to his oft-discussed private life with superstar wife Beyonce and his public elevator encounter with sister in-law Solange and you have an idea of the social backdrop in which this new project greets the world. A few days after the release the praise for 4:44 is almost universal. It’s been called a return to form for an all time great whose last project Magna Carta Holy Grail was considered an artistic failure and blatant money grab. The stakes were high for JAY-Z to prove a return to relevance at an age when few rappers find either critical or commercial success.

4:44 is the rare project that excels on almost all fronts. It has solidified JAY-Z’s place in hip hop history as the best to ever grace a microphone. If there are still those who feel differently 4:44 should put that to rest. This solidifies JAY-Z’s claim to the #1 spot and in a hip hop world that embraces (and eats) its young it makes him relevant again musically. This might be the biggest accomplishment of 4:44 in the larger scheme of things. Unlike most music, particularly rock music, hip hop does not embrace its older artist as much as it neglects them. The torch is not so much passed from one generation to another as extinguished in one and then re-lit by another. The pioneers of hip hop are largely forgotten as the music landscape shifts and moves in new directions. Of course, there are those who are fans of early hip hop and “golden age” hip hop but many younger artist claim to have little knowledge or appreciation for those who came before them. An entire cottage industry has developed to defend the purity of old man rap and its acolytes. 4:44 is proof that hip hop made by older artist does not have to be nostalgic. Instead it can be as vibrant, alive and most importantly socially relevant in perhaps only the way a record made by an older artist could be. Especially if that artist is JAY-Z. With one release he has reimagined what the work of an older artist could be. The songs are deeply personal from an artist who previously only offered glimpses into his personal life. His failings and shortcomings are on full display and make up the heart of the record. For an artform that still bares the weight of toxic masculinity this is no small feat. Vulnerability is not often welcome in male spaces (and hip hop is still primarily a male space) and 4:44 is an ode to vulnerability and  failing and what impact those failures can have on future generations. JAY-Z ruminates on potentially losing his wife and what effect that will have on his children as they mature and understand more of what kind of man he is, or isn’t. He pokes and prods at what we expect from a hip hop record and it’s biggest star.

This is a record about imagination. Ours as a listening audience and his as a creator of the work. JAY-Z’s radical economic imagination is where 4:44 falls short if you can call it that. JAY-Z has thrived in a capitalist system that rewards the few at the expense of the many. As I mentioned above he is a “Business man” and business has no mercy and takes no prisoners. The only thing capitalism understands is unfettered growth and that growth can only be fueled by exploitation. JAY-Z imagination of what is possible to truly foster change for more than his family and close confidantes is limited by a strict adherence to a capitalist model and framework. In this respect, JAY-Z is no different than most of us. We are all inextricably tied into the fiber of the capitalist construct. Change to JAY-Z is summed up in lines like this “What’s better than one billionaire. Two. Especially when they are the same hue as you..” More black billionaires is not a refutation of late stage capitalism. The wealth gap between communities of color and whites is huge and not receding anytime soon more black billionaires will not address these systemic inequalities. If the “grass is greener because they keep raking it in” as JAY-Z says we have to ask at whose expense is that raking happening? I can’t condemn JAY-Z for these shortcomings of radical imagination as to how we replace capitalism. I don’t have the answers to that question either and struggle with that reality each day. JAY-Z through 4:44 has given us insight into his flawed imagination. That should not lead to condemnation but to hope. Hope that he too can become part of a larger conversation on the physical, psychological and environmental dangers of late stage capitalism on all of the Earth’s citizen. We don’t need JAY-Z to provide all the answers but we can hope his introspection will eventually lead to much better questions. 4:44 is a singular work and it’s political shortcomings won’t change that. JAY-Z delivers music that is perfectly imperfect as work of art and capitalist critique. We can only hope he continues to grow his perspective on what economic inclusion means and what potential there is to build a radical post-capitalist future.

RSS The Deep Dive

  • Episode 256: The Great Resistance w/ Carrie Gibson April 22, 2026
    Philip welcomes Carrie Gibson, author of The Great Resistance: The 400 Year Fight to End Slavery in the Americas. In their conversation they trace how the history of resistance has been purposely obscured and how the lessons from those ancestorial responses to slavery and oppression are relevant today. The Drop – The segment of the […]
  • Episode 255: The Business of Meaning w/ Peter Spear April 16, 2026
    Philip welcomes. Peter Spear, host and curator of the newsletter and podcast That Business of Meaning to the show. In their conversation, they discuss all things culture and how the current marketing and media landscape make sense of the world around it. The Drop – The segment of the show where Philip and his guest […]
  • Episode 254: Bernie Goetz, Reagan and the Rebirth of White Rage w/ Heather Ann Thompson April 2, 2026
    Philip welcomes Heather Ann Thompson author of Fear and Fury: The Reagan Eighties, The Bernie Goetz Shootings and the Rebirth of White Rage to the show. In their conversation they discuss how the pivotal Bernie Goetz shooting of four innocent Black teens alongside the conservative austerity and race baiting of the Reagan Presidency set the […]
  • Episode 253: Crafting Stories of The Future w/ Betty Sue Flowers March 26, 2026
    Philip welcomes Betty Sue Flowers, author of Scenarios: Crafting and Using Stories of the Future to Change the Present to the show. In their conversation they discuss the power of stories and narrative to influence the stories we tell to shape our future. The Drop – The segment of the show where Philip and his […]
  • Episode 252: When Trees Testify w/ Dr. Beronda Montgomery March 19, 2026
    Philip welcomes plant biologist Dr. Beronda Montgomery, author of Lessons From Plans and When Trees Testity: Science, Wisdom, History and America’s Black Botanical Legacy to the show. In their conversation, they trace the intimate relationship between Black people and the natural world and our historical legacy as told through America’s trees. The Drop – The […]
  • Episode 251: No One Leaves Clean w/ Yaw Ofosu-Asare March 12, 2026
    Philip welcomes designer Yaw Ofosu-Asare, author of No One Leaves Clean: Living, Breathing and Surviving the Post-Colonial Economy to the show. In their episode they discuss how Africa is reshaping itself in a post-colonial reality, how we navigate identity and the power of culture to understand our past and future. The Drop – The segment […]
  • Episode 250: Getting Lost with Lost Maps w/ James Cheshire March 5, 2026
    Philip welcomes cartographer James Cheshire, author of The Library of Lost Maps to the show. In their episode they discuss the history of lost maps, the cultural relevance of maps and whether they still can help us navigate the worlds we inhabit. The Drop – The segment of the show where Philip and his guest […]
  • Episode 249: Culture & The Rules That Make Us w/ Oliver Sweet February 26, 2026
    Philip welcomes Oliver Sweet, author of The Rules That Make Us: How Culture Shapes the Way We Act, Think, Believe and Buy. In their conversation they discuss the complexity of culture and how it impacts our thinking across a variety of criteria. The Drop – The segment of the show where Philip and his guest […]
  • Episode 248: True Human w/ Samantha Sweetwater February 5, 2026
    Philip welcomes Samantha Sweetwater, author of True Human: Reimagining Ourselves at the End of the World. In their conversation, they explore the meaning of what it is to human, how we navigate death and what future(s) can we build. The Drop – The segment of the show where Philip and his guest share tasty morsels […]
  • Episode 247: Artificial Humanities w/ Nina Begus January 29, 2026
    Philip welcome Nina Begus, author of Artificial Humanities: A Fictional Perspectives on Language in AI to the show. In their conversation, they discuss the important role that humanities can play in how AI is positioned in the world. The Drop – The segment of the show where Philip and his guest share tasty morsels of […]